Baseline onboarding funnel
An explicit measurement baseline for a cohort of 1,000 hypothetical workspaces.
Internal measurement baseline · hypothetical data
| Event | Workspaces | Cohort share | Previous-step conversion |
|---|---|---|---|
| workspace_created | 1000 | 100% | 100.00% |
| first_agent_registered | 700 | 70% | 70.00% |
| first_mcp_connected | 550 | 55% | 78.57% |
| first_policy_created | 400 | 40% | 72.73% |
| first_protected_call | 300 | 30% | 75.00% |
| trial_to_pilot_converted | 120 | 12% | 40.00% |
| pilot_to_paid_converted | 60 | 6% | 50.00% |
Activation: 300/1,000 = 30%. Activated-to-pilot: 120/300 = 40%. Pilot-to-paid: 60/120 = 50%. Overall paid conversion: 60/1,000 = 6%.
The assumed windows are 14 days for setup, 30 days for a deployment agreement and 60 days for payment. These are sample cohort assumptions, not observed performance. Exclude internal and test workspaces from real analytics.